The Transition - Essential for Businesses Who Wish to Survive.


In a world that is changing in every way – businesses and the way we work, must too. Here are some of the mindset shifts that are essential for organisational transformation and survival.

From Profit to Purpose: Businesses with a strong purpose at the heart of it will benefit far greater than those who simply exist to profit. This is evident in the rise of social enterprises who are now outperforming regular businesses. According to a survey, 38% of social enterprises surveyed saw an increase in their turnover in the last twelve months with 29% of SMEs surveyed by the Department for Business. More than half of social enterprises (56%) developed a new product or service, compared with 43% of SMEs. Two-thirds (63%) of social enterprises expect their turnover to increase in the next two to three years, almost double the number of SMEs (37%). Not only this, but new statistics from the World Economic Forum also show that millennials will only stay in their job and be fulfilled if they feel connected to the purpose of that company. And finally, another reason for a justified move to focus on purpose is, that is what your consumers want! More than ever, we’re voting with our money to buy something with a narrative and caring about where our products come from.

From Hierarchies to Networks: This is where we have probably seen the greatest successes being manifested in companies who can master the model of a shared network over hierarchies. This is seen in Uber, Airbnb and Alibaba who have become some of the most successful startups due to a shared network model.

From Controlling to Empowering: They say that successful people are successful because they work with the best people. How you motivate and build your team defines your level of outcome. Leaders who can empower their network and team succeed over those who control. But it doesn’t stop at the team, but also your position in the market and your customers. Empower them. This connects to the network structure above.

From Planning to Experimentation: There was a time when launching a new product or service took a lot of time, but due to technological advancements, everything we do takes less time and we’re able to experiment more. But not only this, social media allows us to get instant feedback, replacing old extended planning time with getting things out there and improving based on instant but strategic feedback- that way ensuring we’re building products and services based on actual needs rather than presumed needs. And finally, allowing experimentation and ‘failures’ to occur in business is something which is becoming more accepted.

From Privacy to Transparency: We were in Bahrain recently delivering our Business Masterclasses for SMEs, where we saw such a fear of sharing ideas due to risk of someone stealing them. This is a great barrier holding many back from fulfilling the potential of their ideas. We are moving away from a ‘private’ world in so many ways – this is of course evident most greatly in social media and how we ‘share’ so much of our lives, ourselves and our work instantly across so many platforms. We literally ‘share’ things we see and things we are thinking about. The culture is shifting and opening possibilities for people to hear or see something and want to connect relevant people to it- whether through a ‘@mention’ on social media or saying in person ‘Oh sounds great – you should speak to this person or that person’. If we continue to keep things to ourselves out of fear, the only thing we will be left with, will be untapped potential.


All of the above and more covered in our Business Masterclass aimed at SMEs and Corporates. The Business Masterclass is tailored to suit each company and includes thought-provoking insight, practical activities and actionable tools to maximise purpose, impact and outcome of teams. Email: for all enquiries or directly. Happy to chat!


@melody_hossaini /

3 Top Tips for enterprises wanting to do business overseas

Having just returned from delivering a tour of ‘InspirEngage Skills Bootcamps’ across the UAE for students and teachers- I’m reflecting on lessons learned and how doing business overseas is not just valuable in terms of cultural exchange but also extremely fulfilling on a personal level.

During my time on The Apprentice, I became known for saying the word “global” a lot! InspirEngage International currently holds a portfolio in over 100 countries including an office in the Middle East, having reached over 1 million people worldwide. Our real achievement: connecting with international communities, understanding their needs and working with them to make a difference.

If you’re running an enterprise, and have always wanted to do business overseas, then there’s a few things to consider.

1)    Culture comes first – From experience, the greatest tip I could give is to tailor services (or products) according to the particular culture of the country you want to work within. You would be making a huge error in thinking that you can take something ‘off the shelf’ and slot it in wherever you go. You may be able to do that- but it won’t bring you continued business.

This may seem like an obvious point- but even small things which we consider second nature can be culturally offensive to someone else. I’ll give an example- during the Bootcamps, we often split people up into groups using the popular method of randomly giving individuals a number. In one such training in Japan, it quickly became clear that pointing a finger at anyone (even for the purposes of giving them a number for group work) is offensive.

At InspirEngage, we have built an understanding on how each culture likes to work, how they respond and what’s appropriate.

As a social enterprise, our cause of supporting the development of people does not change according to the country – however, different places have their own issues that need addressing.

Then there are other differences too – in East Asia, our training programmes begin at 8.30am and finish fully at 10pm as that’s how they work. By contrast, in the Middle East, the training programmes have to be completed by 1.30pm as people are used to finishing their working day around 2pm. A very notable difference. The sooner you can familarise yourself with these unique traits, the sooner you can manifest genuine interest in catering for their needs.

2)    Local Contact – The other lesson InspirEngage has learned along the way, is that a lot of clients want to have a global feel (hence working with us), however they want to maintain local relevance. In order to satisfy this, it’s always beneficial to have a local contact- could be someone at the municipality, education institution or grass-root organisation. This not only helps you achieve the point above, but also in manifesting local relevance.

3)    Consider Pricing Structure –  If you are predominantly UK based and have a set pricing structure, you will need to review this on case by case basis if wanting to expand services particularly to overseas. Try and do some research to find what the going rate is in that specific place, for the work you’re offering- it has to be a fair deal.


Want to know more about any of the above or want to work with us- contact us

Melody Hossaini

Founder & CEO, InspirEngage International

Tweet us:  @InspirEngage   |   @Melody_Hossaini